1998
Start of self-employment
Technical trade in Leipzig – foundation of Matrixe.
External Online Marketing · Leipzig · Saxony
SEO, SEA and Web Development that decision-makers understand – and that bring the right clients.
I help medium-sized companies in Saxony and beyond to become visible online, attract qualified inquiries and set up lean, measurable marketing processes. Clear words. Fast execution. Effective outcomes.
Visibility, predictable leads and clients that really fit.
Your marketing doesn’t need to reach everyone – just the right ones. I combine two decades of entrepreneurial practice with data-driven work. The result: sharp positioning, impactful content and processes that last.
Qualified leads
Content that creates real buying intent – instead of generic reach.
Making complex things simple
Translating tech into value – so decision-makers say yes faster.
Action over endless talk
80/20 mindset: fast wins first, clean foundation continuously refined.
Services
I support SMEs as an external marketing team – modular and pragmatic. You can start with one area and expand as needed.
SEO
- Technical foundation & Core Web Vitals
- Information architecture & internal linking
- Content briefs & editorial guidance
- Snippets, structured data, loading speed
SEA (Google Ads)
- Search, Shopping and Remarketing campaigns
- Lead forms & conversion tracking
- Budget control & quality factors
- Brand protection & competitor analysis
Web Development
- WordPress / WooCommerce, clean HTML & performance
- Modular components & landing pages
- GDPR-compliant setups
- Tech that really supports marketing
Content & LinkedIn
- Editorial plans & topic leadership
- Ghostwriting & post optimization
- Thought Leader Ads – scaled efficiently
- Case stories instead of buzzwords
Analytics
- GA4, consent setups, conversion goals
- Simple dashboards for clear decisions
- Attribution and channel evaluation
- Testing hypotheses instead of gut feeling
Sparring & Strategy
- Sharpen positioning, clarify value
- 80/20 workshops for focus & speed
- Structure for marketing & sales
- Support for your team or agency
About me
I’m Sven Erxleben – entrepreneur since 1998, CEO of Matrixe in Leipzig. Pragmatic, fast and straightforward. My focus: results that move your business forward.
- Active in SEO, SEA and Web Development since 2005
- 12+ years working with three teams in India
- 17,000+ followers on LinkedIn – knowledge shared openly
- 80/20 mindset: impact first, fine-tuning later
- Rooted in Leipzig · Saxony – working remotely across Germany
Milestones
Short, visual, straight to the point.
2005
Pivot to Web & SEO/SEA
Focus on Web Development, SEO & SEA. Start of collaboration with teams in India.
2013
B2B Industry & Metal
Industry focus incl. mailbox systems / metal construction. Long-term industry projects.
2018
Close cooperation with KNOBLOCH
Long-term partnership as industry partner – development, web & marketing for mailbox systems.
2020+
Reach & Content
Expansion on LinkedIn & content – >17k followers, clear B2B leadership.
2025
External Marketing Team
Matrixe as a scalable external online marketing team. Focus: Saxony & remote B2B.
How I work
1 · Start
Quick check of status quo, goals and resources. We prioritize the three biggest levers.
2 · Execution
Fast sprints: landing pages, campaigns, tracking. Weekly sync, clear responsibilities.
3 · Scale
What works, stays and scales. What doesn’t, goes. Simple dashboards, regular reviews.
FAQ
When will I see first results?
SEA delivers usable data within days. SEO is mid to long-term – usually 6–12 weeks until first visible effects, depending on competition and starting point.
Can you also consult only?
Yes. I work as a sparring partner for management and marketing, support internal teams or agencies – without friction.
With what budgets do you start?
Pragmatic: We start with what makes sense. Important is a minimum budget for ads and content so that tests are statistically relevant.
Do you do long-term contracts?
No. Collaboration should be based on results, not contract length. Transparent billing, clear goals.
Contact
Let’s talk briefly, clarify the challenge, and set the next steps.
Phone: +49 175 6009336
Email: infoweb@matrixe.de
Location: Karl-Liebknecht-Str. 96, 04275 Leipzig
Based in Leipzig/Saxony – working remotely across Germany.