1998
Start of self-employment
Technical trade in Leipzig – foundation of Matrixe.
External Online Marketing · Leipzig · Saxony
Digital visibility for decision-makers — across search engines, AI systems and the channels that matter.
I help medium-sized companies in Saxony and beyond to become visible online, attract qualified inquiries and build lean, measurable marketing processes — across SEO, SEA and AI-powered discovery. Clear words. Fast execution. Effective outcomes.
Visibility across search engines and AI systems — predictable leads and clients that really fit.
Your marketing doesn’t need to reach everyone – just the right ones. I combine two decades of entrepreneurial practice with data-driven work. The result: sharp positioning, impactful content and processes that last.
Qualified leads
Content that creates real buying intent – instead of generic reach.
Making complex things simple
Translating tech into value – so decision-makers say yes faster.
Action over endless talk
80/20 mindset: fast wins first, clean foundation continuously refined.
Services
I support SMEs as an external marketing team – modular and pragmatic. You can start with one area and expand as needed.
SEO
- Technical foundation & Core Web Vitals
- Information architecture & internal linking
- Content briefs & editorial guidance
- Snippets, structured data, loading speed
AI Search & AI Visibility
- Visibility in AI systems (ChatGPT, Perplexity & Co.)
- Content & structure for machine-readable relevance
- Entity & topic coverage, trust signals and citations
- Pragmatic recommendations, aligned with your business model
SEA (Google Ads)
- Search, Shopping and Remarketing campaigns
- Lead forms & conversion tracking
- Budget control & quality factors
- Brand protection & competitor analysis
Web Development
- WordPress / WooCommerce, clean HTML & performance
- Modular components & landing pages
- GDPR-compliant setups
- Tech that really supports marketing
Content & LinkedIn
- Editorial plans & topic leadership
- Ghostwriting & post optimization
- Thought Leader Ads – scaled efficiently
- Case stories instead of buzzwords
Analytics
- GA4, consent setups, conversion goals
- Simple dashboards for clear decisions
- Attribution and channel evaluation
- Testing hypotheses instead of gut feeling
Sparring & Strategy
- Sharpen positioning, clarify value
- 80/20 workshops for focus & speed
- Structure for marketing & sales
- Support for your team or agency
Visibility in AI systems
Visibility no longer ends with Google. AI systems increasingly influence which brands, providers and content are discovered and recommended.
I don’t treat AI search as a separate gimmick. I see it as the next step of your visibility strategy: visibility across search engines and AI systems — clearly positioned, realistically prioritised and aligned to your business model.
About me
I’m Sven Erxleben – entrepreneur since 1998, CEO of Matrixe in Leipzig. Pragmatic, fast and straightforward. My focus: results that move your business forward.
- Active in SEO, SEA and Web Development since 2005
- 12+ years working with three teams in India
- 17,000+ followers on LinkedIn – knowledge shared openly
- 80/20 mindset: impact first, fine-tuning later
- Rooted in Leipzig · Saxony – working remotely across Germany
Milestones
Short, visual, straight to the point.
2005
Pivot to Web & SEO/SEA
Focus on Web Development, SEO & SEA. Start of collaboration with teams in India.
2013
B2B Industry & Metal
Industry focus incl. mailbox systems / metal construction. Long-term industry projects.
2018
Close cooperation with KNOBLOCH
Long-term partnership as industry partner – development, web & marketing for mailbox systems.
2020+
Reach & Content
Expansion on LinkedIn & content – >17k followers, clear B2B leadership.
2025
External Marketing Team
Matrixe as a scalable external online marketing team. Focus: Saxony & remote B2B.
How I work
1 · Start
Quick check of status quo, goals and resources. We prioritize the three biggest levers.
2 · Execution
Fast sprints: landing pages, campaigns, tracking. Weekly sync, clear responsibilities.
3 · Scale
What works, stays and scales. What doesn’t, goes. Simple dashboards, regular reviews.
FAQ
When will I see first results?
SEA delivers usable data within days. SEO is mid to long-term – usually 6–12 weeks until first visible effects, depending on competition and starting point.
Can you also consult only?
Yes. I work as a sparring partner for management and marketing, support internal teams or agencies – without friction.
With what budgets do you start?
Pragmatic: We start with what makes sense. Important is a minimum budget for ads and content so that tests are statistically relevant.
Do you do long-term contracts?
No. Collaboration should be based on results, not contract length. Transparent billing, clear goals.
Contact
Let’s talk briefly, clarify the challenge, and set the next steps.
Phone: +49 175 6009336
Email: infoweb@matrixe.de
Location: Karl-Liebknecht-Str. 96, 04275 Leipzig
Based in Leipzig/Saxony – working remotely across Germany.